This one-day workshop will give you a more strategic framework for making very difficult cutting decisions – one that even the finance department will respect. It’s guaranteed to help you find cuts you have to make while still leaving both you and the company ready to fight again another day.
What to Cut When the Budget Axe Falls
“After several rounds of painful cuts, this workshop really helped us unblock our thinking and identified new strategies which led us to much more strategic cuts that we might otherwise have made.”
- VP Marketing; Fortune 50 company
Most of us have already been through at least one round of budget cuts where all the “fat” disappeared and the items of marginal importance were eliminated. But if you’re being asked for subsequent rounds of cuts, or fear you may be, you’re faced with very hard decisions about cutting into the muscle and bone of your marketing programs in ways that are supposed to leave at least some foundation of effectiveness for the future. To help accomplish that, this workshop will address the following questions:
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How do I identify alternative cutting strategies beyond the obvious?
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How do I assess the relative impact of cutting in one way versus another?
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Where is there still likely to be “waste” in our marketing plan which I can eliminate?
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How do I help the company most when all the options look bad?
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How do I preserve my credibility while all around me are compromising theirs?
Topics
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Looking beyond the conventional cutting wisdom
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Defining the right set of objectives for cutting "successfully"
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Four possible frameworks for prioritizing cutting options
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Selecting the framework that’s right for you
Outcomes
You will leave this workshop with an entirely new way of thinking about cutting strategically, along with a step-by-step plan for identifying your targeted reductions and making the case to executives.
Who Should Attend
This workshop is designed to address the challenges faced by the team responsible for the development and advocacy of the organization’s marketing budget. Our experience suggests that a cross-functional audience generally derives the most benefit from the session. Workshop attendees typically include representatives from multiple marketing and finance areas, including:
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Marketing managers working together on achieving cost cutting targets.
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Finance managers supporting the marketing function.
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Sales or operations managers with a stake in how the marketing budget emerges after cuts.
See Also:
100% Satisfaction Guaranteed
We are confident that your organization will derive immediate and actionable benefits from this workshop and we will be happy to offer a full refund if your workshop does not meet the agreed upon objectives.
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