How Much Risk is in Your Marketing Plan?

In a time of heightened sensitivity to marketing efficiency, significant effort is being placed on ensuring that marketing dollars are positioned to achieve the very best returns. With fewer dollars to spend, there is lower margin for error. Yet time and again the best-laid plans are derailed by unforeseen or under-estimated forces that ravage the expected return and destroy professional reputations. From weather to channel disruption; from financial gaffs to competitive surprises, unmanaged and unmitigated risks are what saps the payback from otherwise successful market efforts, and makes brilliant marketers look like fools.

This workshop examines the most common types of risks that affect marketing programs, and offers a framework for identifying and managing the risks in your marketing plans/programs.

What are the risk factors posing the most danger to your marketing plans?
What strategies do you have for managing or mitigating those risks?
How do you consider risk when deciding which programs or strategies to pursue?
How should you account for the uncertainties of the economy, competition, and other forces beyond your control?
What are the best ways to communicate risks to others in the organization

This one-day workshop will give you a sound framework for reducing all types of risk exposure and help you identify the specific actions you can take to prevent them from derailing your programs or your career.

Topics

A comprehensive framework for risk assessment for marketers
Prioritizing risks for action
Strategies for managing and mitigating various types of risks
Incorporating risk assessment into your business plans and proposals
Communicating risk factors to others in the organization

Outcomes

You will leave this workshop with a comprehensive assessment of the risks of your marketing plan/program, and an action plan for how to best manage or mitigate those risks.

Who Should Attend

Marketing managers with shared responsibilities for program development and execution.
Marketing executives with responsibilities for overall plan approvals.
Finance managers supporting the marketing function.

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Workshop Format

Each one-day workshop consists of a combination of presentation, case studies, and exercises, with an emphasis on “hands-on” work to reinforce key concepts. Because of the interactive nature of the session, and the emphasis on developing a specific approach for your organization, the workshop is limited to no more than twenty participants.

Pricing

Fees for each workshop include a full one-day session and are based upon the number of participants.

To schedule this MarketingNPV workshop for your organization, or to learn more, please contact us or call (609) 688–0606.

100% Satisfaction Guaranteed

We are confident that your organization will derive immediate and actionable benefits from this workshop and we will be happy to offer a full refund if your workshop does not meet the agreed upon objectives.