Building a Better Business Case for Marketing
“We’ve been struggling to articulate the value of some of our ideas on how to change the business for the better. This workshop gave us the framework to really present a compelling case without lots of fancy analytics or reams of data. I highly recommend it.”-EVP Marketing; Major retail chain
You know you have great ideas for how to help the business. But you can’t prove they’ll work, and without absolute certainty, you can’t convince others that they are worth implementing. Or maybe your problem is that there are too many “business cases” flying around and you need a standard way of building them so you can evaluate things on an apples-to-apples basis with confidence that they have all been thoroughly evaluated. Either way, this workshop will help you answer the following key questions:
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How can I better define the potential benefits of proposed actions in a more financially astute manner?
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How can I do a credible job of assessing risks and uncertain paybacks when I have so little data or history to work with?
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How do I build a business case that gets respect for its thoughtfulness and discipline, even if it doesn’t get funded?
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How can we standardize the way we do business cases so we can compare the potential return across many different forms of possible investments?
This one-day workshop will give you a template for building business cases that even the finance department will respect. It’s guaranteed to help you illuminate the real value in your proposals, while ensuring a comprehensive and conservative evaluation. And that will bring enhanced credibility to all your recommendations.
Topics
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Why most business cases get rejected
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How to define the value drivers of your plan
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Sizing up the risks and uncertainties
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Packaging it all in an easy-to-use and easy-to-explain format
Outcomes
You will leave this workshop with a much better template for building and communicating business cases, along with a step-by-step plan for implementing. The workshop will feature several hands-on exercises to help managers work through the process of building a challenging business case specific to your business.
Who Should Attend
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Marketing managers who have proposals and ideas they need business cases for.
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Marketing executives who regularly evaluate the relative merit of one proposal versus another.
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Finance managers who need to evaluate business cases from marketers.
100% Satisfaction Guaranteed
We are confident that your organization will derive immediate and actionable benefits from this workshop and we will be happy to offer a full refund if your workshop does not meet the agreed upon objectives.
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