2010 Plan – A Whole New Ballgame

As the 2010 planning process gets closer, many marketers will be faced with some unprecedented challenges they haven’t been trained for. Economic uncertainty is rampant. Time horizons for ROI are getting shorter and shorter. Historical patterns are no longer holding true. The old way of doing things bears no resemblance to today’s reality.

Unless you anticipate the challenges of this upcoming planning cycle and take some immediate action to prepare, you may well find yourself and your marketing organization marginalized at a time when you could be leading by example. This workshop will help you answer the following questions:

What are the drivers of success for next year’s plan likely to be?
What questions will we need to be able to answer to plan effectively?
What information or insights do we need to develop now to answer those questions?
How will we deal with the uncertainties of the economy, competition, and other forces beyond our control?

This one-day workshop will give you a sound framework for anticipating the requirements of the strategic planning cycle and help you identify the specific actions you need to be taking NOW to get ready for it. Don’t wait until the planning process is already upon you to discover that you’re not prepared to help drive the process effectively.

Topics

Defining a strategic framework for marketing objectives and goals
Identifying and prioritizing the critical questions that require some answers
Assessing the relative value of answering one question versus another
Building a plan to get the answers
Tools and techniques for assessing the uncertainties where answers cannot easily be found

Workshop Outcomes

You will leave this workshop with a clear vision of what the 2010 planning process will require, and what specific steps you need to take to prepare for it. You’ll have an action plan with tasks assigned to key managers and the confidence to know you’ll be ready to submit a credible plan when the time comes.

Who Should Attend

Marketing managers with shared responsibilities for planning functions.
Marketing executives with responsibilities for overall plan development.
Finance managers supporting the marketing function.
Strategic planning managers driving or assisting the planning function in the company.

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Workshop Format

Each one-day workshop consists of a combination of presentation, case studies, and exercises, with an emphasis on “hands-on” work to reinforce key concepts. Because of the interactive nature of the session, and the emphasis on developing a specific approach for your organization, the workshop is limited to no more than twenty participants.

Pricing

Fees for each workshop include a full one-day session and are based upon the number of participants.

To schedule this MarketingNPV workshop for your organization, or to learn more, please contact us or call (609) 688–0606.

100% Satisfaction Guaranteed

We are confident that your organization will derive immediate and actionable benefits from this workshop and we will be happy to offer a full refund if your workshop does not meet the agreed upon objectives.