Workshops

New Solutions for Difficult Times: One-Day Workshops to Move Past Paralysis and Keep Marketing On-Track

In response to the unprecedented environment marketers are operating in today, MarketingNPV has 4 new workshops to choose from to help marketers do more with less:
 
  1. What to Cut When the Budget Axe Falls – How to make smarter cuts to preserve strength and flexibility while meeting the near-term need.
  2. Building a Better Business Case for Marketing – What does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than you’ve likely used before.
  3. How Much Risk is in Your Marketing Plan? – We’re all trying to do more with less these days. And the margin for error is thinner than ever. Learn to better identify and manage the risks that might derail not just your programs, but your career.
  4. 2010 Plan – A Whole New Ballgame – Forget about historical assumptions. The next planning cycle will demand some new answers to harder questions. Are you prepared? Or are you bringing the proverbial knife to a gunfight?

Each workshop is designed to give your team new perspective and new options for solving challenging problems for which they have likely had no prior training. We’ll familiarize your team with proven processes and tools to get a fast start on identifying and adopting the right solution framework, and provide tangible, actionable tools for getting to better decisions faster, in an uncertain world.
 
Workshop Offerings
 
 
The Instructors
 
 
 

Workshop Format

Each one-day workshop consists of a combination of presentation, case studies, and exercises, with an emphasis on “hands-on” work to reinforce key concepts. Because of the interactive nature of the session, and the emphasis on developing a specific approach for your organization, the workshop is limited to no more than twenty participants.


Who Should Attend?

These workshops are designed to address critical challenges faced by the team responsible for marketing metrics and measurement in your organization. Our experience suggests that a cross-functional audience generally derives the most benefit from the session. Workshop attendees typically include representatives from multiple marketing and finance areas.


Pricing

Fees for each workshop include a full one-day session and are based upon the number of participants.
 

To schedule this MarketingNPV workshop for your organization, or to learn more, please contact us or call (609) 688–0606.

 

100% Satisfaction Guaranteed

We are confident that your organization will derive immediate and actionable benefits from this workshop and we will be happy to offer a full refund if your workshop does not meet the agreed upon objectives.

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