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In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...

Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...

SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers.  Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS’ Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company’s overall growth.

 

Newell Rubbermaid is a $6 billion company with a host of familiar brands, including Rubbermaid, Levolor, Teflon, Papermate – and the ubiquitous Sharpie. Senior Vice President of Marketing and Brand Management Ted Woehrle sat down for this installment of the Measured Thoughts webcast series to discuss the blueprint for turning Newell Rubbermaid into a best-in-class marketing organization.