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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
April 4, 2011
Meeting of the Minds: How Well Does Advertising Work? (Archived Webcast)
In the latest installment of our Meeting of the Minds webcast series, Gerard Tellis, Marshall School of Business, University of Southern California, shared with us a comprehensive study that finds several new empirical generalizations about advertising elasticity...
Read MoreMarch 11, 2011
Measured Thoughts: Mark Addicks, Senior Vice President & CMO, General Mills
General Mills is one of the largest food companies in the world. Their recognizable brands include: Betty Crocker, Pillsbury, Green Giant, Cheerios and many, many more. Mark Addicks, SVP & CMO of General Mills sits down to share insight into these important brands, their legacy and how he works to keep them relevant in today’s marketplace.
Read MoreFebruary 4, 2011
Meeting of the Minds: Building a Measurable Platform for Brand Development (archived Webcast)
In this latest installment of the Meeting of the Minds webcast series, Rob Malcolm shared with us the steps he took to build and integrate a brand measurement platform at Diageo, giving insight into what worked and more importantly, what didn’t...
Read MoreJanuary 10, 2011
Meeting of the Minds: Everything We Know About Measuring Marketing Effectiveness in One Hour? (Archived Webcast)
In the latest installment of our Meeting of the Minds webcast series, Mike Hanssens provided us with a one-hour overview of how marketing drives company performance....
Read MoreNovember 8, 2010
Meeting of the Minds: Measuring & Improving the Value of Social Media (archived webcast)
In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
Read MoreAugust 11, 2010
Measured Thoughts: Nina Goodheart, Vice President, Marketing, Medtronic
Medtronic is the global leader in medical technology - alleviating pain, restoring health and extending life for people around the world. Nina Goodheart, VP of Marketing at Medtronic shares with us some of the important measurement metrics they use to gauge success - including one unique to them.
July 21, 2010
Meeting of the Minds: There is No Silver Metric for Marketing Measurement (archived webcast)
Tim Ambler from London Business School assesses the relative strengths and weaknesses of marketing measurement metrics, including return on investment (ROI), discounted cash flow (DCF), net present value (NPV) and return on customer (ROC)...
Read MoreJune 16, 2010
Meeting of the Minds: What is the Bang for your Offline and Online Buck? (archived webcast)
Koen Pauwels from Ozyegin University demonstrates how managers can use buying process data to quantify cross-channel and long-term effects of marketing actions on profits, offline and online...
Read MoreMay 14, 2010
Meeting of the Minds: Marketing and Risk Management (archived webcast)
Raj Srivastava from Singapore Management University shares how to measure the value of, and to justify investments in, risk-mitigating market-based assets...
Read MoreApril 19, 2010
Meeting of the Minds: "What's Good?" (archived webcast)
Professor Roberts went through the steps of establishing appropriate marketing benchmarks. Such standards enable the design of actionable and ambitious forward plans and enable the realistic and insightful backward evaluation of past performance...
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