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Event and trade show measurement, six sigma and marketing – other topics that still matter when you’re measuring the performance of your marketing efforts.
May 13, 2008
Bridging Short- and Long-Term Paybacks in Marketing Measurement
How fast will your marketing programs payback? Are the expectations for speedy returns unrealistic? What do you do when you know that some of your investments may take a while to show results? This webcast provides some specific strategies to escape the tyranny of short-term payback requirements and provide a better financial foundation for your long-term marketing investments.
Read MoreJanuary 14, 2008
What’s Holding You Back? A Guide to Overcoming the Obstacles to Effective Marketing Measurement
Is your company as far along in its marketing measurement competency as it should be? Of course not. The dirty little secret is that every company feels they’re they are making some progress, but are thwarted to varying degrees by lack of data, skills, tools, or an abundance of “politics.” This 30-minute webcast will help you diagnose the real obstacles standing between your company and better measurement, and provide practical solutions for how to get past them towards a more productive measurement competency.
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