Tools & Techniques

Here is a selection of some of the more simple tools we’ve found for answering some particularly thorny questions.

November 12, 2009

Meeting of the Minds: Marketing Models: Is There a Better Mousetrap? (archived webcast)

Professor Gary Lilien discusses marketing models and provides insight into which create the most value, how to improve their adoption by management and much more...

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November 10, 2008

10 Ways to Improve Marketing Metrics in the Coming Year

Believe it or not, another year is coming to a close. How close are you to gaining actionable insight from your marketing measurement efforts? How far down the path are you in really understanding the effectiveness and payback of your marketing programs? This 30-minute webcast will look at the 10 things you can begin doing immediately that will lead to better ability to link marketing investments to bottom-line results. Filled with practical suggestions, you’ll learn how to put your company on the faster track to measurement insight in credible ways.

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