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Metrics & Dashboards
If there’s one single source of information on marketing metrics and dashboards, this is it. Advice on how to choose the right metrics, organize and deploy a dashboard, work with IT, is all at your fingertips.
March 11, 2011
Measured Thoughts: Mark Addicks, Senior Vice President & CMO, General Mills
General Mills is one of the largest food companies in the world. Their recognizable brands include: Betty Crocker, Pillsbury, Green Giant, Cheerios and many, many more. Mark Addicks, SVP & CMO of General Mills sits down to share insight into these important brands, their legacy and how he works to keep them relevant in today’s marketplace.
Read MoreAugust 11, 2010
Measured Thoughts: Nina Goodheart, Vice President, Marketing, Medtronic
Medtronic is the global leader in medical technology - alleviating pain, restoring health and extending life for people around the world. Nina Goodheart, VP of Marketing at Medtronic shares with us some of the important measurement metrics they use to gauge success - including one unique to them.
July 21, 2010
Meeting of the Minds: There is No Silver Metric for Marketing Measurement (archived webcast)
Tim Ambler from London Business School assesses the relative strengths and weaknesses of marketing measurement metrics, including return on investment (ROI), discounted cash flow (DCF), net present value (NPV) and return on customer (ROC)...
Read MoreJanuary 18, 2010
Meeting of the Minds: 50+ Metrics Every Marketer Should Master
Paul Farris from Darden School of Business at University of Virginia shares his insight into the updates on the 50+ Metrics Every Marketer Should Master...
Read MoreOctober 28, 2009
Meeting of the Minds: Approaches to Audience Measurement (archived webcast)
Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...
Read MoreMay 27, 2009
Building the Best Business Case for Marketing (video webcast)
If you're looking to build a credible, financially sound business case for your marketing investments, this webcast offers step by step instruction that will not only impress both the CFO and CEO, but will build credibility for you and the overall role of marketing.
Read MoreMay 22, 2009
Measured Thoughts: Vance LaVelle, Senior Vice President, Marketing, Sales & Service, Sirius Satellite Radio
SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers. Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS’ Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company’s overall growth.
November 30, 2008
Measured Thoughts: Jeffrey Hayzlett, Chief Business Development Officer and Vice President, Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" – a very different company based on new and highly-differentiated technology.
In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.
Read MoreNovember 17, 2008
Case Study: Defining a Metrics Driven Approach to Enhancing the Effectiveness and Efficiency of Marketing Programs
What does it really take to bring an organization through the life cycle of measurement and metrics adoption?
Kim Johnston, VP of Marketing and Sales Operations for Symantec Corporation provides a case study of her experience in defining a metrics driven approach to enhancing the effectiveness and efficiency of marketing programs. She shares insight into the benefits of implementing a successful marketing measurement system and offers keys to overcoming many of the common obstacles involved in such an endeavor.
November 10, 2008
10 Ways to Improve Marketing Metrics in the Coming Year
Believe it or not, another year is coming to a close. How close are you to gaining actionable insight from your marketing measurement efforts? How far down the path are you in really understanding the effectiveness and payback of your marketing programs? This 30-minute webcast will look at the 10 things you can begin doing immediately that will lead to better ability to link marketing investments to bottom-line results. Filled with practical suggestions, you’ll learn how to put your company on the faster track to measurement insight in credible ways.
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