Forecasting & Planning

In the latest installment of our Meeting of the Minds webcast series, Professor Dave Reibstein shared his learnings on effective marketing during an economic recovery...

Don Schultz from Northwestern shares his insight into the mismatch between today's audience measurement approaches and the way media is actually consumed...

SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers.  Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS’ Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company’s overall growth.

 

The Estée Lauder Companies Inc. guiding vision is, “Bringing the best to everyone we touch.” “The best,” means the best products, the best people and the best ideas. These three pillars have been the hallmarks of the company since it was founded in 1946. They remain the foundation upon which success is built today. The Estée Lauder Companies markets more than 10,000 quality products under a large portfolio of brands. Innovation is the key to delivering to market more than 300 new offerings each year. About one third of sales come from skin care, makeup, fragrance and hair care products introduced within the previous three years. Dave Reibstein, managing partner of MarketingNPV, Wharton professor, and past executive director of the Marketing Sciences Institute, spoke with William Lauder about the role of marketing in delivering on the company’s guiding vision.