Measured Thoughts

SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers.  Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS’ Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company’s overall growth.

 

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" – a very different company based on new and highly-differentiated technology.

In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.

Kimberly-Clark is a leading global health and hygiene company.  With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position globally in more than 80 countries.  Managing global marketing is the responsibility of Tony Palmer, CMO.  He sahres his views on creating a substainable growth model and managing the marketing effectiveness of many of the the world's most well-recognized products in this installment of Measured Thoughts.

Rob Malcolm, President, Global Marketing, Sales and Innovation for Diageo, sits down with Dave Reibstein for this installment of Measured Thoughts. Malcolm will discuss the marketing of many well known global brands used by consumers to mark big events in their lives and brighten small ones.