Web/Social Metrics

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" – a very different company based on new and highly-differentiated technology.

In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.