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Web/Social Metrics
This isn’t the place to learn about every possible web metric, but it is exactly the place to discover how to integrate your online and offline measurement activity.
January 10, 2011
Meeting of the Minds: Everything We Know About Measuring Marketing Effectiveness in One Hour? (Archived Webcast)
In the latest installment of our Meeting of the Minds webcast series, Mike Hanssens provided us with a one-hour overview of how marketing drives company performance....
Read MoreNovember 8, 2010
Meeting of the Minds: Measuring & Improving the Value of Social Media (archived webcast)
In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....
Read MoreNovember 30, 2008
Measured Thoughts: Jeffrey Hayzlett, Chief Business Development Officer and Vice President, Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" – a very different company based on new and highly-differentiated technology.
In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.
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