Topics
Customer Value/Experience
Your customers are your greatest asset. Bigger than your brand or even your associates. Knowing how your marketing investments affect customer value is more than just a good idea, it’s a competitive advantage.
March 17, 2010
Meeting of the Minds: Pros and Cons of Customer Based Measurement (archived webcast)
Don Lehmann discusses one of the main changes in marketing in the last 10 years - the emergence of customer lifetime value (CLV) as a key performance metric...
Read MoreMay 22, 2009
Measured Thoughts: Vance LaVelle, Senior Vice President, Marketing, Sales & Service, Sirius Satellite Radio
SIRIUS Satellite Radio revolutionized radio broadcasting: it not only pioneered digital service, but it also shifted the broadcasting business paradigm. Instead of focusing solely on advertiser-based revenue in a designated market area, SIRIUS introduced a universal paid subscription service that offers uninterrupted programming to consumers. Today, following a 2008 merger with XM Radio, SIRIUS boasts a robust customer base of 18.5 million paying subscribers. As part of the Measured Thoughts webcast series, SIRIUS’ Senior VP of Marketing Vance LaVelle sat down to talk about how impactful marketing has been to the company’s overall growth.
February 21, 2008
Measured Thoughts: Rob Malcolm, CMO, Diageo
Rob Malcolm, President, Global Marketing, Sales and Innovation for Diageo, sits down with Dave Reibstein for this installment of Measured Thoughts. Malcolm will discuss the marketing of many well known global brands used by consumers to mark big events in their lives and brighten small ones.
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