MMT

In this latest installment of the Meeting of the Minds webcast series, Rob Malcolm shared with us the steps he took to build and integrate a brand measurement platform at Diageo, giving insight into what worked and more importantly, what didn’t...

In the latest installment of our Meeting of the Minds webcast series, Jim Sterne and Pete Fader combine their vast knowledge of social media and take a close look at the efforts currently being used to measure social media, and discuss what’s working and (more importantly) what’s not....

Koen Pauwels from Ozyegin University demonstrates how managers can use buying process data to quantify cross-channel and long-term effects of marketing actions on profits, offline and online...

Professor Roberts went through the steps of establishing appropriate marketing benchmarks. Such standards enable the design of actionable and ambitious forward plans and enable the realistic and insightful backward evaluation of past performance...