Topics
Analytics & Modeling
From modeling to simulations, analytical competency is a foundation for insight into your marketing effectiveness. Sound analytics often help reframe the problem and reveal possible solutions.
November 12, 2009
Meeting of the Minds: Marketing Models: Is There a Better Mousetrap? (archived webcast)
Professor Gary Lilien discusses marketing models and provides insight into which create the most value, how to improve their adoption by management and much more...
Read MoreOctober 16, 2007
Moving Beyond the Marketing Mix Model
For over 15 years now, the marketing mix model has been at the center of the marketing measurement process. However, new business demands are causing a spurt of innovation in measurement analytics. In this 30-minute webcast, you will hear about some of the innovative new ways companies are using analytical processes to uncover the links between marketing tactics and financial results. This is a session for marketing managers, not analysts. We’ll speak in plain English about practical solutions to help you formulate your expectations of the role analytics should play in your overall measurement framework.
Read MoreMore MarketingNPV
Contact MarketingNPV
Need help? MarketingNPV can help you find a solution.
MarketingNPV Journal
The MarketingNPV Journal is a great resource to stay up to date in the world of Marketing Measurement.
Subscribe via RSS
Subscribe to the MarketingNPV RSS feed and receive new content as it's published.
Solution Center
Find resources to help you tackle the most pressing questions of the day.