Speaking Engagements

MarketingNPV specialists share their insight with marketing professionals and senior executives at events worldwide. Topics from successful dashboard development to strategic resource allocation offer solutions to today's marketing measurement challenges.

Recent speaking engagements include events hosted by:

Upcoming Events

FEB 16 - 2010

Meeting of the Minds Webcast Series: Brand Resonance as a Strategic Measurement Tool

Kevin Lane Keller of Dartmouth will discuss "The Power of Brand Resonance" – the affect which occurs when a customer has an intense, active loyalty relationship with a brand; how resonance can be built and measured, and the strategies that top marketers are employing to maximize the resonance of their brands.

MAR 10 - 2010

Measure Up!

Measure Up is the world’s most comprehensive cross-dimensional view of marketing measurement best practices. B2B and B2C professionals across multiple industries will become well-versed on calculating the ROI on every facet of marketing and leave with the expertise to proficiently demonstrate the optimal mix.

MAR 15 - 16 2010

Marketing Metrics & Dashboards 2.0 - 2 Day Workshop

New York - This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case studies and participant collaboration to provide actionable learning.

MAR 16 - 2010

Meeting of the Minds Webcast Series: The Pros and Cons of Customer Based Measurement

One of the main changes in marketing in the last 10 years has been the emergence of customer lifetime value (CLV) as a key performance metric. This session will discuss what it is and how to measure it. Implications for marketing strategy and the role of marketing vis a vis finance will be discussed.

APR 15 - 2010

Meeting of the Minds Webcast Series: “What's good?” The Role of Benchmarks in Evaluating Performance

Making marketing accountable is essential in today’s measurement-based, value-oriented environment.

APR 22 - 2010

Global Retail Marketing Leadership Forum

St. Petersburg, FL - The annual Global Retail Marketing Leadership Forum combines the Retail industry’s top senior marketing and advertising executives, together with their counterparts from leading media agencies and technology service providers for the purposes of executive level education, inspiration, best practices exchange and networking among peers.

APR 25 - 2010

ANA's Advertising Financial Management Conference

Boca Raton, FL - ANA's Advertising Financial Management Conference will focus on efficiency, return-on-investment, cost savings, and new ideas to bring greater value to organizations. The "take home" value of this conference will be significant as all speakers/panelists will be asked to identify actionable, recession-busting ideas that attendees can consider immediately.

JUN 15 - 2010

Meeting of the Minds Webcast Series: What is the Bang for your Offline and Online Buck?

In this (non-technical) webcast, Professor Pauwels will demonstrate how managers can use buying process data to quantify cross-channel and long-term effects of marketing actions on profits, offline and online. The resulting insights are often surprising, and implementing them yields higher profits in several field experiments.

To request a speaker, please send a request to MarketingNPV.