MarketingNPV^® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. We provide processes and tools to identify and track the right performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.

 

Some of the services we offer include:

 

• Dashboard Platform
• MarketingNPV offers a unique Dashboard Platform for the highest quality delivery of your marketing dashboards. Using the marketing metrics you select, we work with you to develop the most effective visual interface customized to the needs of your organization.
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• Speaking Engagements
• MarketingNPV specialists share their insight with marketing professionals and senior executives at events worldwide. Topics from successful dashboard development to strategic resource allocation offer solutions to today's marketing measurement challenges.

   

• WorkshopsWorkshops consists of a combination of presentation, case studies, and exercises, with an emphasis on “hands-on” work to reinforce key concepts. Focusing on different areas of measuring marketing, these programs are interactive in nature, with the emphasis is on developing a specific approach for your organization.