Links
Academy of Marketing Science Review
Academically-oriented site with library of research papers that explore a broad range of marketing topics.
Academically-oriented site with library of research papers that explore a broad range of marketing topics.
Admap
Magazine from the World Advertising Reseach Center (WARC) focusing on cutting-edge practices, important issues, and new thinking worldwide about advertising and marketing communications.
Magazine from the World Advertising Reseach Center (WARC) focusing on cutting-edge practices, important issues, and new thinking worldwide about advertising and marketing communications.
The Advertising Research Foundation (ARF)
The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field.
The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field.
American Marketing Association (AMA)
The AMA is a good source of information, education, and conference events on a very wide cross-section of marketing topics.
The AMA is a good source of information, education, and conference events on a very wide cross-section of marketing topics.
Aprimo
Marketing management software. White papers and case studies.
Marketing management software. White papers and case studies.
Association of National Advertisers (ANA)
The ANA provides the marketing community with insights, collaboration and advocacy and strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote, and protect all advertisers and marketers.
The ANA provides the marketing community with insights, collaboration and advocacy and strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote, and protect all advertisers and marketers.
Brand Finance
A U.K.-based brand consultancy with great depth of research on the financial valuation of brands and brand mesaurement.
A U.K.-based brand consultancy with great depth of research on the financial valuation of brands and brand mesaurement.
Business Marketing Association (BMA)
For more than 80 years, BMA has been the pre-eminent service organization for marketing professionals, promoting best practices and providing the best in business-to-business marketing information and resources.
For more than 80 years, BMA has been the pre-eminent service organization for marketing professionals, promoting best practices and providing the best in business-to-business marketing information and resources.
Chartered Institute of Marketing (CIM)
CIM is a London-based affiliation of marketers that provides education, research, and training programs for marketing measurement and all aspects of marketing management.
CIM is a London-based affiliation of marketers that provides education, research, and training programs for marketing measurement and all aspects of marketing management.
The Dashboard Company
The Dashboard Company designs, manages and hosts highly interactive and engaging executive dashboards. Its VFX Platform provides the most user-friendly solution for building and managing interactive performance dashboards that increase the understanding and insight from key performance indicators.
The Dashboard Company designs, manages and hosts highly interactive and engaging executive dashboards. Its VFX Platform provides the most user-friendly solution for building and managing interactive performance dashboards that increase the understanding and insight from key performance indicators.
Financial Engineering News (FEN)
FEN tackles broad business reengineering challenges and often has some excellent marketing-related stories that help understand marketing from the CFO perspective.
FEN tackles broad business reengineering challenges and often has some excellent marketing-related stories that help understand marketing from the CFO perspective.
Forrester Research
Forrester is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Forrester is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Journal of Consumer Research
A very academic research journal published by University of Chicago. Focus is on consumer behavior topics and research in psychology, sociology, economics, anthropology, etc. Solid content; tough reading.
A very academic research journal published by University of Chicago. Focus is on consumer behavior topics and research in psychology, sociology, economics, anthropology, etc. Solid content; tough reading.
Journal of Integrated Marketing Communications
Northwestern U journal studies strategic and measurement challenges in marketing communications.
Northwestern U journal studies strategic and measurement challenges in marketing communications.
Journal of Marketing
Sixty-year-old publication of the AMA. Still one of the most respected sources for the study of marketing. Scrolling through the archives gives a great sense of meta-marketing history.
Sixty-year-old publication of the AMA. Still one of the most respected sources for the study of marketing. Scrolling through the archives gives a great sense of meta-marketing history.
Journal of Marketing Research
AMA specialty publication covers a broad swath of the research world. Slightly academic due to the nature of the content. Not light reading.
AMA specialty publication covers a broad swath of the research world. Slightly academic due to the nature of the content. Not light reading.
Knowledge@Wharton
Wharton's online business journal offers free access to interviews with industry leaders and Wharton faculty, analysis of current business trends, and a searchable database of over 1,500 articles and research abstracts.
Wharton's online business journal offers free access to interviews with industry leaders and Wharton faculty, analysis of current business trends, and a searchable database of over 1,500 articles and research abstracts.
Marketing Engineering
Marketing Engineering is combination of books, software, and business cases developed and written by professors Gary L. Lilien and Arvind Rangaswamy, intended to be used in conjunction with one another to provide theory (book), computer modeling techniques (software), and context-specific operations decisions and action (business cases).
Marketing Engineering is combination of books, software, and business cases developed and written by professors Gary L. Lilien and Arvind Rangaswamy, intended to be used in conjunction with one another to provide theory (book), computer modeling techniques (software), and context-specific operations decisions and action (business cases).
Marketing Operations Partners
Marketing Operations Partnersworks with the CMOs and their teams to change the MO of marketing by leveraging process, technology, guidance, and metrics to run marketing as a profit center and fully accountable business.
Marketing Operations Partnersworks with the CMOs and their teams to change the MO of marketing by leveraging process, technology, guidance, and metrics to run marketing as a profit center and fully accountable business.
Marketing Science Institute (MSI)
For over 40 years, MSI has been studying all aspects of marketing and has produced some of the most insightful research.
For over 40 years, MSI has been studying all aspects of marketing and has produced some of the most insightful research.
MarketingProfs
Crammed with interesting content on marketing from many perspectives. Check out the "Marketing Metrics" archives for some great articles.
Crammed with interesting content on marketing from many perspectives. Check out the "Marketing Metrics" archives for some great articles.
MarketingSherpa
The folks at Sherpa have a passion for the perfection of e-mail and Web marketing and present a broad and deep database of knowledge, mostly free.
The folks at Sherpa have a passion for the perfection of e-mail and Web marketing and present a broad and deep database of knowledge, mostly free.
Marketing Transformation Services
MTS helps companies transform marketing to dynamically meet today’s changing needs and to build a flexible foundation for future innovation and measurement.
MTS helps companies transform marketing to dynamically meet today’s changing needs and to build a flexible foundation for future innovation and measurement.
Optimize Magazine
Publication dedicated to the study of optimization of complex business problems. Often has excellent case studies of marketing measurement and marketing process.
Publication dedicated to the study of optimization of complex business problems. Often has excellent case studies of marketing measurement and marketing process.
QuickMBA
Looking for a fast refresher on that stuff you forgot from your MBA? Find it here, free.
Looking for a fast refresher on that stuff you forgot from your MBA? Find it here, free.
SAS Institute
The leader in analytical software is developing more and more marketing-specific content.
The leader in analytical software is developing more and more marketing-specific content.
Unica
Providers of enterprise marketing management solutions. Case studies and analyst reports.
Providers of enterprise marketing management solutions. Case studies and analyst reports.
World Advertising Research Center (WARC)
WARC is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media, and research communities.
WARC is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media, and research communities.
Wharton: Marketing Metrics Program
Provides rigorous tools and approaches to measure the effectiveness of your marketing expenditures. An interdisciplinary team of faculty from Wharton’s marketing, accounting, and finance departments brings an approach and perspective based on research and best practices at leading companies.
Provides rigorous tools and approaches to measure the effectiveness of your marketing expenditures. An interdisciplinary team of faculty from Wharton’s marketing, accounting, and finance departments brings an approach and perspective based on research and best practices at leading companies.
