Bookshelf

A great book by Dr. Sam Savage on decision-making techniques for people with no background in statistics or analytics. Focus is on the most practical tools in decision making including risk assessment, forecasting, time series analysis, decision trees, and optimization.

In this book, Robert Shaw examines reasons why marketing is in a state of flux, and provides advice to improve marketing effectiveness and achieve better results.

Tim Ambler of the London Business School makes the very thoughtful Marketing and the Bottom Line even thoughtfuller in this just-out second edition. A CMO must-read.

James Lenskold, a former AT&T marketing executive, delivers a great guide for development of a sound ROI measurement platform for marketers.

We wade through some familiar waters to bring to the surface the real gems of Jeff Zabin and Gresh Brebach's book on attracting, retaining, and leveraging profitable customers.

This is hard-core risk management written in simple, pragmatic terms by an author with obvious experience in sound process and great sensitivity for organizational dynamics. If you need to do a better job managing risk in your department, read this book.

Forget your crystal ball: Smart recommendations from authors Clayton Christensen and Michael Raynor can help you accurately predict where new opportunities for profitable growth will emerge.

Jim Sterne provides this volume on how to get the most out of your web site. It includes information on measuring web metrics, as well as how to use other web tools and resources to your advantage.