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Just what is this mysterious new Customer Value Added (CVA^®) metric?

Published by the MSI, this book summarizes decades of academic research on a variety of topics relating to measuring the impact of marketing actions on company performance and shareholder value.

Find out how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions in Marketing Metrics: 50+ Metrics Every Executive Should Master, a book co-authored by Dave Reibstein.

Read an excerpt from Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments, Pat LaPointe's new book that gives you insight into planning, design, construction, and implementation of an effective marketing dashboard.

Jim Sterne provides this volume on how to get the most out of your web site. It includes information on measuring web metrics, as well as how to use other web tools and resources to your advantage.

Forget your crystal ball: Smart recommendations from authors Clayton Christensen and Michael Raynor can help you accurately predict where new opportunities for profitable growth will emerge.

We wade through some familiar waters to bring to the surface the real gems of Jeff Zabin and Gresh Brebach's book on attracting, retaining, and leveraging profitable customers.

Tim Ambler of the London Business School makes the very thoughtful Marketing and the Bottom Line even thoughtfuller in this just-out second edition. A CMO must-read.

From his perspective as an academic and consultant to captains of industry, Shaw argues that it is time for "fresh thinking" and examines reasons why marketing is in a state of flux. In Part 1 of the three-part book, he debunks the overuse of popular marketing buzzwords like innovation, value, customer satisfaction, and loyalty. He also examines the clash between IT and marketing departments, noting, "IT can be a powerful aid to market research, but it also has enormous power to damage customer relations ..."

James Lenskold, a former AT&T marketing executive, delivers a great guide for development of a sound ROI measurement platform for marketers.

This is hard-core risk management written in simple, pragmatic terms by an author with obvious experience in sound process and great sensitivity for organizational dynamics. If you need to do a better job managing risk in your department, read this book.

Nearly 20 years ago, while teaching statistics courses to MBAs at the University of Chicago, Dr. Savage had an epiphany his students weren't getting it. Try as he might, he wasn't connecting with emerging managers in a way that facilitated the easy absorption and retention of the basic scientific principles of decision making. Then one day while taking flying lessons in a sailplane over the soybean fields of Illinois, it occurred to him that the theory of aerodynamics he'd had to learn was only made truly relevant when he could correlate the reading with experiencing the resistance of the controls in his hands and feeling the movement of the plane through his seat. And instantly he understood what had been missing from his teaching — a "seat-of-the-pants" experience in statistics.