Publications
MarketingNPV Journal
MarketingNPV Journal is published four times a year and mailed to senior marketers and qualified segments of the MarketingNPV.com registered member base. The journal is designed to raise awareness, provide perspective, frame important issues, and showcase effective solutions in marketing decision making. Over five years of back issues can be found below.
Webcasts
MarketingNPV is proud to present two webcast series: Marketing Measurement Today™ and Measured Thoughts™.
 |
This series is designed to provide senior marketers with the information they need today to help meet the challenges of marketing measurement and resource allocation.
|
 |
This series offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. Hosted by Dave Reibstein, Measured Thoughts will offer one-on-one, informal discussions with today’s top CMOs designed to provide a candid look at the state of marketing measurement today.
|
Books
.jpg)
Marketing by the Dashboard Light by Pat LaPointe
Read an excerpt from Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments, Pat LaPointe's new book that gives you insight into planning, design, construction, and implementation of an effective marketing dashboard.
.jpg)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance - 2nd Edition by Dave Reibstein
Find out how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions in Marketing Metrics: The Definitive Guide to Measuring Marketing Performance - 2nd Edition, a book co-authored by Dave Reibstein.
Store
Purchase Marketing by the Dashboard Light and other MarketingNPV publications, including the Best of editions of MarketingNPV Journal, collections of our most popular and informative articles on measuring marketing and marketing performance metrics.
More MarketingNPV
Contact MarketingNPV
Need help? MarketingNPV can help you find a solution.
MarketingNPV Journal
The MarketingNPV Journal is a great resource to stay up to date in the world of Marketing Measurement.
Subscribe via RSS
Subscribe to the MarketingNPV RSS feed and receive new content as it's published.
Solution Center
Find resources to help you tackle the most pressing questions of the day.