MarketingNPV provides the processes, techniques, and tools to measure and improve financial return from marketing investments. MarketingNPV builds marketing dashboards, provides consulting and training, maintains an online archive of articles and resources, and publishes a bimonthly journal, all to help marketers make smarter decisions, better assess the economic value of their initiatives, and make stronger cases to request or defend resources.
 

MarketingNPV.com is an online resource featuring articles, news, downloadable tools, and other valuable content from partners and affiliates. It requires that users register as members of MarketingNPV.com prior to using certain sections of the Web site. There is no charge to be a member of MarketingNPV.com.

MarketingNPV Journal is a magazine published and mailed six times a year and at no charge to CMOs and qualified segments of the MarketingNPV.com registered member base. Additions to the MarketingNPV Journal subscriber list are subject to MarketingNPV approval.
 

Your Personal Information on www.MarketingNPV.com
We collect information about you through our registration process and when you buy products and services on MarketingNPV.com. We also collect information about you so you can have a more personalized experience on our Web site and may use surveys and seminar registrations for you to voluntarily provide additional information.
 

MarketingNPV.com uses cookies to remember your user name and password and to personalize your MarketingNPV.com experience. This way you don't have to actively "log in" every time you want to access the information at MarketingNPV.com.
 

What Do We Do with This Information?
We do not sell, trade, or give away your personal information to anyone.
 

The information you give us is for MarketingNPV use only. We will use this data to: maintain our member and subscriber mailing lists; improve content and to contact you to let you know that new information of potential relevance to you is on our Web site. Upon any such contact you always have the right to remove your name from internal contact lists, which prevents any further contact.
 

How Do We Protect Your Information?
MarketingNPV protects your information from loss, misuse, alteration, or unauthorized disclosure by encrypting forms and by requiring employees with access to personal data to comply with our privacy policy. In addition, our servers are dedicated and secure.

How Do You Change Your Information?
You can view and/or change your information at any time by logging in with your user name and password and editing your profile. You may also choose not to receive any e-mail from us by logging in and by unchecking the "I would like to receive updates by e-mail" option in your profile or by simply letting us know (visit the Contact Us page).
 

This policy was last revised on October 21, 2004.