Paul Farris

Landmark Commuications Professor of Business

University of Virginia Darden School of Business

Author: 50+ Metrics Every Marketer Should Know

Paul W. Farris is the Landmark Communications Professor of Business at the University of Virginia's Darden Graduate School of Business Administration. Professor Farris' general research focus is in the area of marketing productivity and budgeting. His work has been published in six books and over sixty articles. Professor Farris' current research is focused on building coherent systems for integrating financial and marketing metrics. His recent book, Marketing Metrics: 50+ Metrics Every Executive Should Master, was selected by Strategy + Business, as “2006 Marketing Book of the Year.” He has served on the boards of retailers, manufacturers, and software companies. Currently, he is currently on the board of directors of Sto Corp., the GSI Group, and The Ohio Art Company.