Managing Partner
At MarketingNPV, Pat LaPointe directs the development of client solutions for CMOs in the areas of skills, structure, processes, and tools to improve marketing measurement through greater alignment and accountability. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and ...
Senior Director of Client Solutions
Jolanda Lamboo is senior director of client solutions at MarketingNPV, working with clients to improve their marketing effectiveness and insight in the payback of their marketing investments. Jolanda has over 12 years of marketing experience in developing and implementing marketing strategies, over a broad range of marketing subject areas. She has proven her value for customers in ...
Senior Director of Client Solutions
Lynne Whitman is senior director of client solutions at MarketingNPV where she leads marketing effectiveness engagements. Her work includes measurement capability assessment and development, marketing portfolio and risk management. In addition to marketing effectiveness expertise, Lynne brings to bear her experience with business processes, organizational skills and structure to further ...
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