MarketingNPV does 1 thing and 1 thing only: Measuring the value and effectiveness of marketing investments. We don’t do strategy, creative, media, or research, and we have no data to sell.  Which means we have no conflicts, no biases, no distractions, and no agenda.  Just credible, objective marketing measurement.

There are many ways to accomplish that, and we have a very broad spectrum of possible solutions. Our goal is to help you determine the right approach to link marketing spending to the creation of measurable shareholder value. And the right approach is more than just analytics – it’s the one that fits well with your company structure and culture, and the skills of your team.
 

1.    Our strength in determining financial return from marketing investments
2.    Our talent for bridging data gaps
3.    Our ability to bring opinions into alignment

First, we unite the short- and long-term impacts of marketing investments into a sound financial framework that’s been battle-tested against even the most hardcore CFO-types. 

Our techniques for linking brand equity drivers to economic value creation are surpassed only by our ability to do the same from a customer value or customer experience perspective.  That means no more fumbling to explain “awareness” or “brand preference” without an accepted means of translating it into quantifiable shareholder value.

Second, we’ve developed and refined techniques for working effectively in low- and no-data situations. 

At the core of every good marketing measurement challenge is a data gap not likely to be filled anytime soon.  Which is why we bring special expertise to help you bridge the short-term data gaps while building confidence in the final assessment.

And third, we’re pretty effective in dealing with those battle-hardened CFOs, EVPs of sales, and business unit leaders whose opinions influence the CEO and shape the dialogue on marketing spending.  We use an objective, participative, yet directive approach that brings divergent opinions both within and between departments into alignment on what should be measured and how. Our collaborative, transparent methods engage the key executive constituents in the process, resulting in the delivery of solutions that meet the needs of the entire organization, not just marketing.