June 8, 2010

Where’s the Biggest Bang for your Buck? Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts

MarketingNPV and the American Marketing Association announce the ninth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Koen Pauwels, Associate Professor, Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth will present, “Where’s the Biggest Bang for your Buck? Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts” on June 15, 2010.

The Meeting of the Minds webcast series features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this installment, Professor Pauwels will explain how managers can use buying process data to quantify cross-channel and long-term effects of marketing actions on profits, both offline and on. The resulting insights are often surprising, and implementing them has yielded higher profits.

This complimentary webcast will take place on June 15, 2010. Join the thousands of marketers around the world participating in these online events focusing on marketing measurement. For more information and to register for this and other webcasts in series, visit our Meeting of the Minds page.