MarketingNPV and the American Marketing Association announce the tenth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Tim Ambler, Senior Fellow, London Business School, and Author of Marketing and the Bottom Line will present, “There is no ‘Silver Metric’ for Marketing Measurement” on July 13, 2010.

The Meeting of the Minds webcast series features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this installment, Mr. Ambler will look at the leading methods currently used to measure marketing efforts and explain why just one metric will never be enough to provide true, relevant insight into marketing performance.

This complimentary webcast will take place on July 13, 2010. Join the thousands of marketers around the world participating in these online events focusing on marketing measurement. For more information and to register for this and other webcasts in the Meeting of the Minds series, please visit: http://marketingnpv.com/content/meeting-minds-webcast-series-measuring-improving-return-marketing-investments.