Princeton, NJ, February 26, 2009 – MarketingNPV, the specialists in marketing measurement, today announced four new intensive workshops to help marketers pressured to do more with less. Each of the workshops focuses on a critical dimension of improving marketing payback, with examples and cases tailored to the individual company circumstances and exercises using the company’s own data.
The one-day workshops include:
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What to Cut – how to make smarter decisions when cutting the marketing budget while maintaining a strong competitive posture;
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Building a Better Business Case – provides a framework for more compelling marketing business plans and financial analysis to forecast the return on marketing investments in ways even the CFO will find credible;
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Risk Reduction for Marketers – improves the payback of doing more with less by identifying and mitigating the major risks marketers often overlook.
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2010 Plan – A Whole New Ballgame – anticipates the requirements of the upcoming strategic planning cycle in unprecedented times where new questions will be asked and answers must be ready.
These on-site workshops are intended for teams of 5 to 20 managers from marketing, finance, operations, or other functions to work together to address some of the unprecedented challenges facing marketing planning and execution today.
“In today’s business climate, everyone in marketing is trying to do more with less. Unfortunately, none of us studied that topic in B-School. It is extremely important to have the right strategic framework for making these hard decisions, and there are good lessons out there on how to meet the immediate needs while also preserving a strong competitive posture for the future, ” said Pat LaPointe, Managing Partner of MarketingNPV. “Having trained thousands of marketers over the past few years on marketing metrics and measuring marketing investments, we’ve learned to effectively tailor the content to each individual company’s needs, and provide practical, hands-on training that generates results.”
For more detailed information, visit www.MarketingNPV.com.
MarketingNPV is a marketing measurement advisory firm that shows marketers how to do more with less by linking marketing expenditures to financial value creation. Using processes and tools tuned to measuring marketing effectiveness and the payback on marketing investments, they define the right marketing metrics, forecast the economic impact of changes in strategy or tactics, and build stronger business cases for marketers. MarketingNPV also maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.
