May 23, 2007

David Reibstein Elected to the American Marketing Association Board of Directors


PRINCETON, N.J., May 23, 2007 – David Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and co-managing partner at MarketingNPV has been elected to the American Marketing Association’s Board of Directors. In this role, Reibstein will work to provide insight into the latest trends and developments in marketing as well as serve the AMA in identifying and meeting the additional needs of the marketing community.
“I’m delighted to further my long-running relationship with the American Marketing Association (AMA),” says Reibstein. “I’m looking forward to working more closely with the AMA and their members. AMA is a very important organization and a terrific resource for today’s marketer.”
MarketingNPV and the AMA collaborate on a long-running training series on marketing measurement and dashboards.
Reibstein is a past-Executive Director of the Marketing Science Institute who has taught graduate- and post-graduate-level marketing at Wharton, Harvard, Stanford, and Insead. He is regarded as one of the leading authorities in the marketing discipline. Author of six marketing books and numerous chapters in books, his most recent work is co-author of Marketing Metrics: 50+ Metrics Every Executive Should Master - a leading-seller on the topic of marketing measurement.
The American Marketing Association ( is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is a source that marketers turn to every day for professional development, information and networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing professionals and academics from every industry. AMA’s principal roles are to advance marketing practice, be an advocate for marketing and act as an essential resource for marketing information, education and training. 
MarketingNPV ( is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm provides processes and tools to measure the payback on marketing investments, track the right performance metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

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