July 23, 2009

Better Strategies for Marketing Resource Allocation

Princeton, NJ, July 23, 2009 – MarketingNPV, the marketing measurement specialists, in partnership with the American Marketing Association (AMA) today announced a new workshop series “Doing More With Less: 5 Keys to Improving Marketing Payback”. The two-day workshop is designed to help marketers develop the strategies needed to get the most out of their marketing budget.

The workshops, to be held in New York (September 15, 2009) and Chicago (October 28, 2009), will focus on new ways to improve some of the key marketing capabilities needed to propel greater marketing efficiency and will provide important tools for measuring marketing performance under today’s extraordinary demands for increased ROI.

The workshops will help marketers from mid- to large-sized firms:

•    Develop a framework for how to “do more with less” that produces real results;
•    Find solid opportunities for increased return on marketing investments;
•    Choose the right marketing metrics for efficiency and effectiveness;
•    Improve marketing support from Finance, Sales and SBU stakeholders;
•    Lead the effort to move forward in setting priorities, defining opportunities and implementing strategies.

“2010 poses some very challenging circumstances as budgets are tight but needs remain broad,” said Pat LaPointe, Managing Partner of MarketingNPV. “Marketers in all industries are looking for ways to make their budgets go further and improve their competitive advantages by re-assessing how and where they are spending their dollars. These workshops have proven very successful in giving marketers the tools they need to not only survive, but to thrive in today’s dynamic businesses environment.”

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in strategy or tactics. MarketingNPV maintains the world's largest online archive of articles and resources about marketing measurement, and publishes MarketingNPV Journal quarterly.

The American Marketing Association (www.marketingpower.com) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is a source that marketers turn to every day for professional development, information and networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing professionals and academics from every industry. AMA’s principal roles are to advance marketing practice, be an advocate for marketing and act as an essential resource for marketing information, education and training.