MarketingNPV and the American Marketing Association announce the 11th installment in their webcast series featuring some of today’s leading business school professors and  thought leaders on measuring marketing and improving the return on marketing investments...

MarketingNPV and the American Marketing Association announce the ninth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Koen Pauwels, Associate Professor, Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth will present, “Where’s the Biggest Bang for your Buck? Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts” on June 15, 2010.

Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing Customers as Investments will present “The Pros and Cons of Customer Based Measurement” on March 16, 2010.

The fifth installment in the Meeting of the Minds webcast series features Professor Kevin Lane Keller from the Tuck School of Business at Dartmouth College presenting "Achieving Brand Resonance: How to Create Intense, Active Loyalty Relationships with Your Customers" on February 16, 2010.