News and Press Releases
March 5, 2010
Review: "Marketing Metrics 2nd edition" - Is it really any different from the first?
Pat LaPointe, Managing Partner of MarketingNPV offers a review of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance - 2nd Edition...
Read MoreFebruary 8, 2010
How to Achieve Brand Resonance Defined in Free Webcast
The fifth installment in the Meeting of the Minds webcast series features Professor Kevin Lane Keller from the Tuck School of Business at Dartmouth College presenting "Achieving Brand Resonance: How to Create Intense, Active Loyalty Relationships with Your Customers" on February 16, 2010.
Read MoreJanuary 7, 2010
Free Webcast Highlights Metrics Every Marketer Should Master
The fourth installment in the Meeting of the Minds webcast series features Professor Paul Farris from the Darden School of Business at the University of Virginia will present "50+ Metrics Every Marketer Should Master" on January 14, 2010.
Read MoreDecember 3, 2009
Timely Webcast Features Wharton B-School Prof on Determining the Right Marketing Spend During Economic Recovery
The third installment in the Meeting of the Minds webcast series features Professor Dave Reibstein, Wharton School, University of Pennsylvania and author of Dynamic Competitive Strategy presenting "Effective Marketing for the Economic Recovery" on December 15, 2009.
Read MoreNovember 19, 2009
Measuring Offline or Online Word-of-Mouth – Which One Matters More?
The recent article “Word-of-Mouth: What you Should be Measuring” from MarketingNPV Journal examines key considerations for marketing measurement efforts for both online and offline WOM, and discusses key considerations for developing a marketing measurement framework for WOM.
Read MoreNovember 5, 2009
Top B-School Prof featured in FREE webcast on Marketing Models and Measuring Marketing
The second installment in the joint webcast series between MarketingNPV and the American Marketing Association, featuring Gary Lilien, will be presented on Thursday November 12, 2009.
Read MoreOctober 21, 2009
Ten Top B-School Profs offer FREE webcasts on Measuring Marketing & Improving Marketing ROI
MarketingNPV announces a valuable webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments.
Read MoreSeptember 30, 2009
Measuring Marketing-Led Innovation
The recent article “How do you Measure Innovation?” from MarketingNPV Journal takes a closer look at some credible, practical ways to measure innovation.
Read MoreAugust 11, 2009
Thought Leaders Bring Expertise and Leadership to the Commercial Arena
MarketingNPV announces the formation of its new academic advisory board, comprised of thought leaders in the area of marketing performance measurement who will lend their expertise, support and insight to MarketingNPV in its ongoing work.
Read MoreJuly 23, 2009
Better Strategies for Marketing Resource Allocation
MarketingNPV, in partnership with the American Marketing Association, announces a new two-day workshop series "Doing More With Less: 5 Keys to Improving Marketing Payback," designed to help marketers develop the strategies needed to get the most out of their marketing budget.
Read MoreMore MarketingNPV
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