Measured Thoughts
Our Measured Thoughts webcast series offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. Hosted by Dave Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and managing partner at MarketingNPV, Measured Thoughts offers one-on-one, informal discussions with today’s top CMOs designed to provide a candid look at the state of marketing measurement today.
Produced in association with Better Management and SAS, Measured Thoughts™ is a trademark of MarketingNPV.
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