Measured Thoughts™ is a unqiue forum where Dave Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and managing partner at MarketingNPV, shares his insight into the world of marketing measurement.

 

 

Also known as "Ask Dr. Dave", the Question of the Week is your opportunity to ask Dave your most pressing questions relating to marketing measurement and effectiveness. Be sure to submit your question today.

 

Recent Questions:

 

 

 

 

 

 

 

 

Our Measured Thoughts webcast series offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. Hosted by Dave Reibstein, the William Woodside Professor of Marketing at Wharton School of Business and managing partner at MarketingNPV, Measured Thoughts offers one-on-one, informal discussions with today’s top CMOs designed to provide a candid look at the state of marketing measurement today.