Koen Pauwels

Association Professor

Ozeygin University, Istanbul, Turkey

Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul, where he teaches and researches return on marketing investment. He won the 2001 EMAC best paper award, the 2007 O’Dell award for the most influential paper in the Journal of Marketing Research, the 2008 and 2009 Emerald Management Reviews Citation of Excellence, the 2009 Davidson award for the best paper in Journal of Retailing, and the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. Koen’s publications appeared in Harvard Business Review, Journal of Advertising Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Marketing Letters, Marketing Science and Management Science. Current research projects include the predictive power of market dashboard metrics and online versus offline marketing effectiveness in mature versus emerging markets. Koen is on the advisory board of AIMark, MarketingNPV, Marketing Productivity Group, and MarketShare Partners.  He received his Ph.D. in Management from UCLA, is Associate Editor at the International Journal of Research in Marketing and serves on the editorial boards of Journal of Marketing, Journal of Marketing Research and Marketing Science.