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Customer Value/Experience

Your customers are your greatest asset. Bigger than your brand or even your associates. Knowing how your marketing investments affect customer value is more than just a good idea, it’s a competitive advantage.

Articles

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How Digital Marketing Metrics are Gaining Influence
Best Practices Emerge from the Chaos of Digital Marketing Metrics
Accelerate Your Marketing Impact with Longer Term Thinking
Meeting of the Minds: The Pros and Cons of Customer Based Measurement
The Elasticity of Sales Enablement

Case Studies

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Case Study
FedEx's Reputation: Its Bottom Line Absolutely Positively ...
The business solutions giant successfully ...Read Case

Webcasts

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03.17.2010
Meeting of the Minds: Pros and Cons ...

Blog Posts

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Question of the Week: How do I convince my CFO to increase marketing spend during the ...
The Ultimate Payback on "Enterprise" Marketing
Yes We Can - The Marketing Renaissance Moment
Understanding the Accounting and Marketing Benefits of Customer Franchise Value
WOM Measurement - The Wild, Wild West

Interviews

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Q&A with Jeff Zabin (Fair Isaac)
Q&A with Nancy Bhagat (Computer Associates)
Q&A with Martha Rogers (Peppers & Rogers Group)
Q&A with Diane Gulyas (DuPont)

I Need To...

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Know how much I should spend on marketing.
Allocate spending to achieve the best results by product, channel, segment, etc.
Balance short- and long-term payback while still generating growth.

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Tools

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Measuring the Impact of Loyalty ...

How can you measure the impact of loyalty initiatives when you can't construct clean test/control groups? See our latest T&T for an alternative approach.
 
 
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