Topics

Budgeting/Resource Allocation

When it comes to budgeting, how do you get beyond the politics and the entrenched practices? Here are some ideas on how much to spend and how to allocate it more effectively.

Articles

How to Mess Up your Marketing Plan in One Simple Step

Using Social Media to Understand the Topic of Marketing Finance

Measure Your Leverage - A 3-Step Plan to Determine the Right Marketing Spend Level

How to Get the Budget You Need

Making the “Best” Business Case for Your Marketing Investments

Case Studies

Case Study

Process Mapping Cuts Costs, Increases Throughput by 30%

See how HSBC used creative measurement ...Read Case

Webcasts

06.16.2010

Meeting of the Minds: What is the ...

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Tools

Allocating Headcount When Data ...

Response models can help you determine which approach most likely will improve profits while you're building alignment in emotionally and politically charged debates.