John Roberts

Scientia Professor

Australian National University

and Professor of Marketing, The London Business School

John has worked extensively in the areas of marketing strategy and drawing managerial insight from consumer data.  He is a recipient of the American Marketing Association’s John A. Howard Award for the top doctorate in marketing, its William O’Dell Award for the most influential paper published five years previously in the Journal of Marketing Research, and its Advanced Research Techniques Forum Best Paper Award.  He has been a finalist in the John Little Award three times, and was Runner Up in the Inaugural Marketing Science Practice Prize.

John has twelve years senior industry experience as a Market Research Manager, Market Planning Director, and CMO.  The company he founded, Marketing Insights became one of the leading marketing strategy consultancies in the Asia Pacific region.  It is now a part of AC Nielsen.  John has worked extensively with Accenture, IBM, Philips Electronics, Unilever and many other leading marketing organizations.

He is currently on the faculties at the Australian National University and the London Business School. He has also served as Visiting Professor at the Stanford Graduate School of Business, the Massachusetts Institute of Technology, the University of Hamburg, and the Hong Kong University of Science and Technology. He sits on the Editorial Boards of Marketing Science, Journal of Marketing Research, Journal of Forecasting, and the International Journal of Research in Marketing and was an Academic Trustee of MSI from 2002 to 2008.