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We’ve compiled hundreds of articles, case studies, tools and solutions all designed to help you meet your marketing measurement challenges.
November 18, 2008
Q&A with Jonathan Knowles: Vulcans, Earthlings and MarketingROI
Jonathan Knowles, author of Vulcans, Earthlings and Marketing ROI shares his thoughts on the relationship between marketing and finance.
Read MoreJanuary 30, 2008
Q&A with Jeff Zabin (Fair Isaac)
Q&A on marketing accountability with one of the authors of Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers.
Read MoreJanuary 30, 2008
Q&A with Beth Comstock (GE)
How does one of the world's biggest, most diversified companies approach the challenge of measuring marketing effectiveness? MarketingNPV editors caught up with Beth Comstock, General Electric (GE)'s CMO, to find out.
Read MoreJanuary 30, 2008
Q&A with Dr. Sam Savage (Stanford)
Consulting professor at Stanford University and president of AnalyCorp talks about "disciplined intuition" to the marketing function and improving your "seat-of-the-pants" instincts.
Read MoreSeptember 23, 2007
Q&A with David Reibstein (Wharton)
David Reibstein of Wharton tells us what he thinks about the status quo of marketing and its necessary evolution.
Read MoreSeptember 16, 2007
Q&A with Nancy Bhagat (Computer Associates)
Nancy Bhagat, SVP marketing at Computer Associates, describes what it takes to make a high-tech marketing department more accountable for results.
September 16, 2007
Q&A with Martha Rogers (Peppers & Rogers Group)
The co-founder of Peppers & Rogers talks with MarketingNPV about opportunities and challenges in managing organizations towards increased "customer equity."
Read MoreJune 25, 2007
Q&A with Dave Reibstein (Wharton): Marketing Metrics - 50+ Metrics Every Executive Should Master
Read our Q&A with Dave Reibstein, Wharton professor and co-author of the recent book Marketing Metrics: 50+ Metrics Every Executive Should Master.
Read MoreMarch 26, 2007
Q&A with Kevin Lane Keller (Tuck): Connecting Brand Value to Shareholder Value
We picked the brain of Kevin Lane Keller — one of today’s top brand management thought leaders — on some of the issues that surround the struggle to link branding investments to financial value creation.
December 5, 2006
Q&A with Tom O'Toole (Hyatt)
We sat down with Hyatt’s dually talented Tom O’Toole, who performs both CMO and CIO duties for the hotel chain, to get some advice on how marketers should be approaching IT for help, particularly in the arena of enabling credible measurement.
Read MoreMore MarketingNPV
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