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Event and trade show measurement, six sigma and marketing – other topics that still matter when you’re measuring the performance of your marketing efforts.
January 30, 2008
Q&A with Beth Comstock (GE)
How does one of the world's biggest, most diversified companies approach the challenge of measuring marketing effectiveness? MarketingNPV editors caught up with Beth Comstock, General Electric (GE)'s CMO, to find out.
Read MoreMay 10, 2004
Q&A with Scott Fuson (Dow Corning)
We sat down with Scott Fuson, corporate executive director of marketing, sales, and customer service, to see how marketing works in a Six Sigma environment and how others might get the most out of it.
Read MoreMore MarketingNPV
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