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Metrics & Dashboards
If there’s one single source of information on marketing metrics and dashboards, this is it. Advice on how to choose the right metrics, organize and deploy a dashboard, work with IT, is all at your fingertips.
January 30, 2008
Q&A with Beth Comstock (GE)
How does one of the world's biggest, most diversified companies approach the challenge of measuring marketing effectiveness? MarketingNPV editors caught up with Beth Comstock, General Electric (GE)'s CMO, to find out.
Read MoreSeptember 23, 2007
Q&A with David Reibstein (Wharton)
David Reibstein of Wharton tells us what he thinks about the status quo of marketing and its necessary evolution.
Read MoreSeptember 16, 2007
Q&A with Nancy Bhagat (Computer Associates)
Nancy Bhagat, SVP marketing at Computer Associates, describes what it takes to make a high-tech marketing department more accountable for results.
September 16, 2007
Q&A with Martha Rogers (Peppers & Rogers Group)
The co-founder of Peppers & Rogers talks with MarketingNPV about opportunities and challenges in managing organizations towards increased "customer equity."
Read MoreJune 25, 2007
Q&A with Dave Reibstein (Wharton): Marketing Metrics - 50+ Metrics Every Executive Should Master
Read our Q&A with Dave Reibstein, Wharton professor and co-author of the recent book Marketing Metrics: 50+ Metrics Every Executive Should Master.
Read MoreDecember 5, 2006
Q&A with Tom O'Toole (Hyatt)
We sat down with Hyatt’s dually talented Tom O’Toole, who performs both CMO and CIO duties for the hotel chain, to get some advice on how marketers should be approaching IT for help, particularly in the arena of enabling credible measurement.
Read MoreFebruary 6, 2006
Q&A with Fred Reichheld (Bain): Measuring Loyalty with One Number
Fred Reichheld, author of The Loyalty Effect and long-term student of customer loyalty across industries, tells us why he believes there is one magic loyalty metric most correlated with incremental profitability.
Read MoreOctober 4, 2004
Q&A with Donald R. Lehmann (Former Executive Director - MSI)
Former executive director of MSI and advocate for the translation of academic research for everyday marketers shares some of his thinking on the relevance of rigorous marketing measurement.
Read MoreJuly 6, 2004
Q&A with Arun Sinha (Former CMO - Pitney Bowes)
MarketingNPV Journal talked with Arun Sinha, former president of services and solutions and CMO of the Fortune 500 company, about PBI's marketing scorecard and beginning to measure the financial effect of changing brand perceptions.
Read MoreMay 10, 2004
Q&A with Scott Fuson (Dow Corning)
We sat down with Scott Fuson, corporate executive director of marketing, sales, and customer service, to see how marketing works in a Six Sigma environment and how others might get the most out of it.
Read MoreMore MarketingNPV
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