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Web/Social Metrics
This isn’t the place to learn about every possible web metric, but it is exactly the place to discover how to integrate your online and offline measurement activity.
December 5, 2006
Q&A with Tom O'Toole (Hyatt)
We sat down with Hyatt’s dually talented Tom O’Toole, who performs both CMO and CIO duties for the hotel chain, to get some advice on how marketers should be approaching IT for help, particularly in the arena of enabling credible measurement.
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