Topics
Customer Value/Experience
Your customers are your greatest asset. Bigger than your brand or even your associates. Knowing how your marketing investments affect customer value is more than just a good idea, it’s a competitive advantage.
January 30, 2008
Q&A with Jeff Zabin (Fair Isaac)
Q&A on marketing accountability with one of the authors of Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers.
Read MoreSeptember 16, 2007
Q&A with Nancy Bhagat (Computer Associates)
Nancy Bhagat, SVP marketing at Computer Associates, describes what it takes to make a high-tech marketing department more accountable for results.
September 16, 2007
Q&A with Martha Rogers (Peppers & Rogers Group)
The co-founder of Peppers & Rogers talks with MarketingNPV about opportunities and challenges in managing organizations towards increased "customer equity."
Read MoreMarch 30, 2006
Q&A with Diane Gulyas (DuPont)
DuPont CMO Diane Gulyas shares some perspective on the evolving role of corporate marketing in one of the largest B2B marketers.
Read MoreFebruary 6, 2006
Q&A with Fred Reichheld (Bain): Measuring Loyalty with One Number
Fred Reichheld, author of The Loyalty Effect and long-term student of customer loyalty across industries, tells us why he believes there is one magic loyalty metric most correlated with incremental profitability.
Read MoreMore MarketingNPV
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