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Budgeting/Resource Allocation
When it comes to budgeting, how do you get beyond the politics and the entrenched practices? Here are some ideas on how much to spend and how to allocate it more effectively.
September 23, 2007
Q&A with David Reibstein (Wharton)
David Reibstein of Wharton tells us what he thinks about the status quo of marketing and its necessary evolution.
Read MoreJune 25, 2007
Q&A with Dave Reibstein (Wharton): Marketing Metrics - 50+ Metrics Every Executive Should Master
Read our Q&A with Dave Reibstein, Wharton professor and co-author of the recent book Marketing Metrics: 50+ Metrics Every Executive Should Master.
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