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Analytics & Modeling
From modeling to simulations, analytical competency is a foundation for insight into your marketing effectiveness. Sound analytics often help reframe the problem and reveal possible solutions.
December 5, 2006
Q&A with Tom O'Toole (Hyatt)
We sat down with Hyatt’s dually talented Tom O’Toole, who performs both CMO and CIO duties for the hotel chain, to get some advice on how marketers should be approaching IT for help, particularly in the arena of enabling credible measurement.
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