Gary Lilien

Distinguished Research Professor of Management Science

Penn State Smeal College of Business

Author: Marketing Engineering

Gary L. Lilien is Distinguished Research Professor of Management Science at Penn State and  is also co-founder and Research Director of the Institute for the Study of Business Markets. He is the author or co-author of twelve books (including Marketing Models with Phil Kotler, Marketing Engineering and Principles of Marketing Engineering),  as well as over 100 professional articles. He was departmental editor, Marketing, for Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces; and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years. He is the former President as well as Vice President/Publications for The Institute of Management Sciences. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. 

He is VP for External Relations and an Inaugural Fellow of the European Marketing Academy and is VP External Relations for the INFORMS Society for Marketing Science (ISMS) and is an Inaugural ISMS Fellow.

He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University and is the 2008 AMA/Irwin/McGraw Hill Educator of the year. 

He consults for many companies including Arcelor, AT&T, BP, CTCA, Dow, DuPont, Eastman Chemical, Exelon, Federal Reserve Bank, GE, Goodyear, IBM, MarketingNPV, Pillsbury, Pfizer, Pitney Bowes, PPG, Sprint and Xerox.