For over 15 years now, the marketing mix model has been at the center of the marketing measurement process. However, new business demands are causing a spurt of innovation in measurement analytics. In this 30-minute webcast, you will hear about some of the innovative new ways companies are using analytical processes to uncover the links between marketing tactics and financial results. This is a session for marketing managers, not analysts. We’ll speak in plain English about practical solutions to help you formulate your expectations of the role analytics should play in your overall measurement framework.