Kimberly-Clark is a leading global health and hygiene company.  With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position globally in more than 80 countries.  Managing global marketing is the responsibility of Tony Palmer, CMO.  He sahres his views on creating a substainable growth model and managing the marketing effectiveness of many of the the world's most well-recognized products in this installment of Measured Thoughts.