As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

Transforming one of the world's most well-known brands from traditional consumer products to commercial makets, has been the responsibility of Jeffrey Hayzlett, Chief Business Development Officer. The well-known phrase, "a Kodak moment," is giving way to the "New Kodak," or "Kodak 2.0" – a very different company based on new and highly-differentiated technology.

In this installment of the Measured Thoughts series, we speak with Jeffrey Hayzlett about the role of marketing in delivering innovative solutions in a digital era.