McNeil Consumer Healthcare is the parent company of many of the world's most well-known over-the-counter pharmaceuticals.  Join Measured Thoughts  with Dave Reibstein, managing partner of MarketingNPV, Wharton professor and past executive director of the Marketing Sciences Institute, as he plays host to Ashley McEvoy, President of  McNeil Consumer Healthcare for an in-depth conversation about managing the marketing effectiveness of globally recognized products such as Tylenol, Benadryl, and Rolaids.