Discover ways to improve this year's budgeting process — and the importance of building an element of systematic testing into the marketing program to provide guidance for future planning. By Roderick White (Admap)
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September 24, 2007
Discover ways to improve this year's budgeting process — and the importance of building an element of systematic testing into the marketing program to provide guidance for future planning. By Roderick White (Admap)
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